Believe. Belong. Become – Brisbane 2032

The Brisbane 2032 Organising Committee has unveiled its official Games Vision“Believe. Belong. Become. Brisbane 2032” yesterday December 3, 2025, establishing the core values and commercial mandate that will guide the organisation through Australia’s next Olympic and Paralympic era.

The launch, triple-pillar statement, derived from an extensive consultation program involving over 6,000 Australians, is strategically designed to serve as a recognisable blueprint for attracting investment and ensuring accountability across the estimated $17.6 billion in total benefits projected for the national economy.

The Games Vision is not merely a slogan but a high-level strategic framework important for unlocking the massive economic opportunity ahead.

Its three Vision:

• Believe. (in the power of sport and the Australian spirit)
• Belong. (inclusivity and unity)
• Become. (strengthening the nation)

These commitments, identified in preparatory documents, explicitly include seizing the significant economic opportunity ahead and making access easy for everyone, which dictates how infrastructure spending and procurement will be managed.

Confirming the commercial role of the vision, organising committee president, Andrew Liveris, said: “When our time arrives on the world stage… we will rise to become an even greater city, state and nation to visit, invest in and be part of, thanks to the gift of the Games.”

This highlights the focus on increasing the Games to fast-track and attract foreign direct investment, boost trade, and enhance the global appeal of Queensland and Australia. The economic benefits alone from induced tourism and trade are estimated at $8.5 billion nationally.

The commitment to Belong is strategically linked to the Brisbane 2032 Procurement Program, which aims to distribute commercial opportunities widely.

The organisation is actively encouraging Expressions of Interest from a diverse range of suppliers, including local small-to-medium enterprises, social enterprises, and businesses owned by women and First Nations people. This focus on inclusive procurement is designed to mitigate the risks of concentrated investment, ensuring the projected $8.1 billion in benefits for Queensland is shared across communities and regional centres.

Ultimately, the vision serves as the unifying “north star” for every delivery partner, from government infrastructure authorities to private sponsors, securing the long-term legacy of the Games.

It aligns the emotional power of Australian sporting honour and spirit with a clear, decade-long commercial agenda focused on transforming infrastructure, boosting trade, and creating approximately 122,900 full-time equivalent job years nationally.

Video for the Brisbane 2032 Vision is linked here.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.