Game Development 3 min read

Basketball Australia Unites to Launch 2040 Vision: Everybody’s Game

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Basketball Australia has announced the Australian Basketball 2040 Vision – Everybody’s Game, a whole-of-sport strategy designed to transform basketball into Australia’s largest team sport by 2040.

Released at the 2025 Australian Basketball Congress, the Vision represents the first time the sport’s national and state bodies have aligned behind a single, long-term roadmap spanning community participation, pathways, high performance, facilities, and digital transformation.

Commenting on the launch, Basketball Australia chair, John Carey, said: “This Vision is built around collaboration: between clubs, associations, participants and governing bodies and guided by a shared belief that basketball can be a game for everybody, everywhere.” 

“Basketball is already one of the most played sports in the country, and with this Vision we are setting a bold ambition – to become the largest team sport in Australia by 2040,” Carey said.

Expressing his enthusiasm about the partnership, Basketball Australia CEO, Matt Scriven, added: “Our local clubs and volunteers are the heart of basketball, and this Vision gives them a place in shaping the future of the game.” 

“It’s about strengthening those community roots while working together across every level of the sport to build something bigger than any one organisation,” Scriven said.

Game Development Levy Powering System-Wide Investment

A driver of the Vision’s implementation is the Game Development Levy (GDL), introduced in January 2024.

Under the levy, each registered player contributes $5 annually, with revenue reinvested directly into national initiatives that elevate participation quality and support long-term system development.

Current GDL-funded projects span three priority areas: strengthening officiating pathways, aligning national coach education and accreditation, and delivering a unified digital ecosystem through the Basketball Cloud.

From 2026, the GDL will expand to support a national Facilities Strategy and implement a Safe Sport framework, addressing two critical pressure points for community and elite basketball: infrastructure capacity and participant wellbeing.

The Vision sets out 39 objectives across eight categories, structured around two strategic horizons, with the goal of making basketball a sport embraced by Australians of all ages and backgrounds.

The 2040 Vision signals an ambitious, unified step for Australian basketball, positioning the sport for sustainable growth and stronger alignment across every level of the game—from grassroots communities to the global stage.

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