Baseball Australia Renews Partnership with Four’N Twenty Ahead of WBC

Baseball Australia has renewed partnership with iconic food brand Four’N Twenty, securing the “Great Australian Taste” as a primary sponsor for the 2026 World Baseball Classic (WBC).

The multi-year agreement, announced on 22 January 2026, ensures the organisation’s flagship brand will feature prominently on the national team’s uniforms and digital assets during their campaign in Tokyo, which commences on 4 March 2026.

The collaboration follows a series of successful pilot programs, including the 2023 Asia Professional Baseball Championship and the 2024 Hanwha Series, where Four’N Twenty established a significant foothold in the Japanese market.

Four’N Twenty’s meat pies, already a recognisable fan favourite at the Tokyo Dome, will be available at concession stands throughout the tournament, offering a taste of Australian ballpark culture to a global audience of tens of millions.

Commenting on the partnership, chief marketing and growth officer at Patties Food Group, Anand Surujpal, said: “We’ve been feeding Aussie sports fans for generations, and supporting Team Australia on the world stage is something we’re incredibly proud of.”

“Four’N Twenty has been part of major sporting moments in this country for over 75 years, and we’re thrilled to back Team Australia as they head to Tokyo,” Surujpal said.

Emphasising the cultural synergy of the deal, Baseball Australia CEO, Glenn Williams, added: “Most of us grew up eating Four’N Twenty pies at the local ballpark.”

“To have their support on the biggest stage in world baseball means a lot.

“The team is excited and can’t wait to represent Australia in Tokyo,” ” Williams said. 

Strategic International Profile

The partnership highlights the surging global profile of Australian baseball. Following a historic quarterfinal appearance in 2023 and the recent high-profile MLB drafting of Travis Bazzana, the sport has seen a sharp rise in domestic participation.

For Four’N Twenty, the partnership offers a platform to scale its international export business while maintaining deep-rooted ties to the 40,000 active playing members at the grassroots level.

Under the guidance of manager, Dave Nilsson, Team Australia will enter Pool C alongside world number one Japan, South Korea, Czechia, and a qualifier.

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