FC Barcelona Secured €460 Million Spotify Sponsorship Extension Covering Shirt and Stadium Naming Rights

FC Barcelona extended its partnership with music streaming giant Spotify, reinforcing one of the most high-profile collaborations in global sport.

The renewed deal ensured Spotify’s logo remained on the men’s and women’s playing and training kits until 2030, while the Spotify Camp Nou name would continue through 2034, cementing the music brand’s visibility at the heart of Catalonia.

While official figures were not disclosed, Spanish media reported the deal’s total value at around €460 million (AUD820 million) by 2034.

Spotify was said to contribute €65 million (AUD116 million) annually for front-of-shirt branding, €10 million (AUD18 million) for training kits, and €20 million (AUD36 million) per year for naming rights.

The initial 2022/23 partnership had been valued at €280 million (around AUD500 million) over four years, meaning this renewal represented a significant commercial uplift.

The deal formed part of FC Barcelona’s broader long-term strategy, following its 14-year, €1.7 billion (AUD3 billion) Nike extension and the addition of Midea as sleeve sponsor, worth €12 million (AUD21 million) annually.

Spotify’s sponsorship also continued to blend music and football culture, having featured artist promotions on matchday kits and collaborations with stars such as Drake, Rosalía, Coldplay, and Ed Sheeran.

The partnership even included a special Travis Scott concert in Barcelona, further deepening the cultural connection between the brand and fans.

Although Spotify held the naming rights to Camp Nou, the club’s home games largely took place at the Olympic Stadium during ongoing renovations under the €1.5 billion (AUD2.7 billion) Espai Barça project, which aimed to expand stadium capacity to 105,000.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.