AusCycling Announces Four New Partnerships

AusCycling recently undertook its annual general meeting, announcing a host of new partnerships ahead of the 2022 year.

Quipmo

AusCycling has partnered with Quipmo, an online peer-to-peer adventure gear rental marketplace that lets individuals and stores rent their gear.

The partnership will see the Quipmo platform linked with Ride Nation and AusCycling audiences.

Quipmo allows both members of the community and existing businesses to list their equipment in an insured process, with users being able to pay online and organise to pick up the equipment.

Quipmo Founder, Chris Evans said: “We’re thrilled to be partnering with Australia’s peak cycling body in effort to get more people cycling more often.”

“AusCycling’s expert knowledge of and deep relationships with all parts of the cycling community, coupled with Quipmo’s expertise across travel and leisure, has the potential to not only improve access to great gear when people are at home, but also supercharge cycling tourism right across the country,” he said

Comwire IT

AusCycling has also announced a partnership with Comwire IT, Australian information technology and communications support company.

Comwire IT launched in 2010 and has focused on providing IT and communications support to the Australian sports industry, partnering with organisations such as Richmond Football Club, Melbourne Storm, Adelaide United and the Adelaide 36ers, among others.

Comwire IT director Mark Frahn said: “It is great to partner with AusCycling during such an important phase of the sports growth,”

AusCycling EGM of commercial, clubs and community, Agostino Giramondo, said “Comwire IT has been supportive of many organisations around Australia over the last decade and AusCycling is thrilled to have them play a role in development as it transitions into a true digital business.”

Comwire IT has also agreed to become an AusCycling corporate sponsor.

Similar Web

Similar Web was onboarded as a partner, proving business-critical insights and understandings through it’s all-in-one website analytics and competitive traffic intelligence platform.

Similar Web will be providing research to measure the impact of sponsorship for AusCycling

AusCycling EGM of commercial, clubs and community, Agostino Giramondo, said: “This partnership will assist us with growing our business by providing an unbiased, objective view of real-world web and app performance.”

“Having access to the Similarweb data-driven analytics platform will assist with our journey to be at the forefront of digital strategy,” he said.

Arevo by RACV

AusCycling have joined forces with arevo by RACV, a local journey planner app.

RACV General Manager arevo Mobility Elizabeth Kim said the new partnership will provide reciprocal offers, content and benefits for members of both arevo and AusCycling.

“This partnership with AusCycling is an exciting development that will encourage even more Victorians to make bike riding part of their weekly routine,” Ms Kim said.

A study published this year from We Ride Australia showed bike use outside the city double compared to pre-pandemic riding.

AusCycling EGM of commercial, clubs and community, Agostino Giramondo, said “Arevo is an app made by Victorians, for Victorians.”

“It’s the smarter way to get around town.

“We also love the RACV Bike Assist product as it ensures bike riders are not left stuck on the side of the road if they have a problem with their bike, or if they can’t ride home for any reason,” Giramondo said.