AFL and NRL Stars Bailey Smith and Kalyn Ponga Announce New Partnership With Stuff That Matters

Western Bulldogs midfielder and AFL rising star, Bailey Smith and NRL champion Kalyn Ponga of the Newcastle Knights have announced been unveiled as the new faces of antiperspirant deodorant brand, Stuff That Matters. This collaboration goes beyond fighting sweat; it also aims to champion mental health programs for young men in association with the charity organisation Man Cave.

The much-anticipated launch was revealed through a joint Instagram announcement from Smith and Stuff That Matters. They introduced a new line of products comprising deodorants and body sprays. The range includes two distinctive sprays – Confidence and Sport – as well as two types of deodorants – Good Fella and Smooth Operator. Shoppers can find these thoughtfully crafted products at Woolworths for $9 and $8, respectively.

Smith’s strategic brand partnerships offer a compelling case study on how athletes can leverage their profiles for maximum impact. As a rising star in the AFL, Smith has astutely aligned himself with brands that enhance his image and extend his reach beyond the AFL. His collaboration with Monster Energy tapped into the high-energy lifestyle associated with extreme sports, aligning with Smith’s dynamic and energetic persona. Meanwhile, his partnership with Cotton On showcased his fashion-forward sensibilities, helping to position him as a style icon within the athletic community.

Similarly Kalyn Ponga’s association with Red Bull underscores his high-performance lifestyle, reinforcing his reputation as an elite athlete. Additionally, his collaboration with Nike positions him within the upper echelon of sportswear, reflecting both his on-field success and off-field style. These partnerships illustrate Ponga’s adeptness at expanding his influence beyond rugby, solidifying his status as a versatile and impactful brand ambassador.

This strategic mix of high-energy, fashion, and social responsibility highlights both Smith and Ponga’s ability to maximise their profiles, creating a diverse and impactful brand presence for both the AFL and NRL across the commercial world.