Adelaide 36ers Announce New Partnership with ArenA

The Adelaide 36ers have announced a new partnership with local professional development and leadership consulting firm ArenA for the remainder of the NBL26 season.

The collaboration, which officially launched last week, marks a commercial alignment between the organisation and the South Australian business community, focusing on high-performance and mental resilience.

Welcoming the addition of the local firm to the club’s corporate family, Adelaide 36ers CEO, Nic Barbato, said: “We’re delighted to welcome ArenA to the Adelaide 36ers family.”

“Frankie [Marafioti] has been a supporter of our club for some time and his work has had a genuine impact across different sectors, including in high-performance sport.

“This partnership is built on trust, shared values and a belief in helping people become the best version of themselves,” Barbato said.

Founded by Adelaide entrepreneur and former National Premier League footballer, Frankie Marafioti, ArenA operates as a “modern training ground” for leadership and mindset development.

Emphasising that the relationship is built on substance, Marafioti, added: “The Adelaide 36ers embody those same principles—resilience, discipline, accountability, and growth—which makes this partnership an alignment of values, not a transactional arrangement.”

As part of the multi-month agreement, the ArenA logo will feature prominently on the back of the Adelaide 36ers’ playing shorts. The branding made its on-court debut during the club’s Round 16 clash against Tasmania at the Adelaide Entertainment Centre.

The partnership is designed to move beyond traditional transactional sponsorship, with both parties committed to shared values of emotional mastery and self-leadership.

With 21 consecutive home sell-outs and a recognisable surge in membership, the organisation continues to leverage its commercial momentum to attract specialized local partners.

The integration of ArenA into the program reflects the club’s broader strategic objective of fostering elite performance standards both on and off the court as they build toward the NBL Ignite Cup finals in February.

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