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he Adelaide 36ers have announced a new Major Partner, PT Indofood CBP Sukses Makmur Tbk, with the Indomie brand set to feature in 36ers game-day activations and be placed on the front of the clubs’ playing shorts.

Indofood Regional Australian manager, William Ho, said the company is excited to partner with one of Australia’s most iconic basketball teams, marking the first time the company has partnered with a professional basketball team.

“This is a huge coup for our business,” Ho said.

“The partnership will support our activities to expand our position within Australia and globally – we are a global brand.

“Having our brand feature on the official playing uniform for the home and away season is a huge honour, as we look to extend our branding presence in the marketplace.

“During the season you will certainly notice the Indomie brand interacting with the 36ers family and we are excited by what this partnership will deliver throughout the season and the future,” he said.

Adelaide 36ers CEO, Ben Kavenagh, said the club is excited about what the partnership means for the future of the club.

“On behalf of the Adelaide 36ers, I would like to welcome Indofood to our club,” Kavenagh said.

“We cannot wait to work together and build a great relationship.

“To have a global brand such as Indofood recognise the Adelaide 36ers and the NBL as a partner to support their business objective is a tremendous reward for the effort and activities we have undertaken as a club over the last two years and a great acknowledgement of where we are headed,” he said.