AAMI AFL Origin Funds $1 Million Grassroots Legacy for WA Football

The AFL has announced that the success of AAMI AFL Origin will deliver a projected $1 million windfall for Western Australia’s local football community.

In a partnership between the AFL, the WA Government, and WA Football, 100% of ticket sale profits will be funneled into the newly established Origin Community Fund.

The “AAMI AFL Origin” fund represents a commercial commitment to bridging the gap between metropolitan and regional football.

Targeting rural hubs, the investment will focus on increasing equity for players in low socio-economic areas, as well as those from First Nations and Multicultural backgrounds.

For the organisation, this move ensures that the return of State of Origin, the first in 27 years, leaves a tangible footprint on the state’s talent pipeline.

Commenting on the funding, AFL CEO, Andrew Dillon, said: “The return of Origin is not just about celebrating the elite game, it’s about creating a legacy for the next generation of talent.”

“Through the Origin Community Fund, we’re ensuring the success of this match delivers a lasting impact… strengthening talent pathways and creating greater opportunity across the state,” Dillon said. 

WA football executive manager, Peter Bell, highlighted that the funding would support regional talent programs, allowing young athletes to remain in their home regions longer rather than relocating to Perth for elite coaching. This follows a successful legacy model established after the 2021 AFL Grand Final, which saw a $5 million joint investment into the Kimberley region.

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