Formula 1 Renews Long-standing Partnership with LIQUI MOLY

Formula 1 has officially announced a partnership renewal with premier German lubricant and additive manufacturer LIQUI MOLY, extending a relationship that first commenced in 2019.

Under the terms of the renewed agreement, LIQUI MOLY will elevate its brand presence to become an Official Supporter of the global motorsport championship, reinforcing a shared corporate commitment to long-term commercial growth, technological excellence, and international market expansion across key automotive territories.

Reflecting on the partnership extension,chief commercial officer at Formula 1, Emily Prazer, said: “LIQUI MOLY has been a valued partner of Formula 1 for many years, and we are delighted to extend our partnership through this agreement.”

“Their continued commitment to the sport reflects the strength of our collaboration and the global reach of Formula 1,” Prazer said.

Highligting the marketing value delivered by the premier racing platform, global marketing director at LIQUI MOLY, Marco Esser, shared: “Formula 1 provides us with an exceptional platform to connect with customers and fans worldwide.”

“Over the past seven years, our partnership has delivered, and will continue to deliver significant value, we look forward to further leveraging the unparalleled global appeal of Formula 1,” Esser said. 

The extended arrangement guarantees that LIQUI MOLY will continue to harness Formula 1’s immense international reach, leveraging virtual trackside signage across selected Grands Prix to maximise brand visibility and viewer engagement.

Beyond exposure, the collaboration remains centred on driving high-value business-to-business engagement and customer activation through bespoke networking programmes and stakeholder hospitality experiences staged around the world, creating meaningful commercial opportunities for enterprise partners.

For LIQUI MOLY, the partnership highlights an investment strategy designed to connect directly with automotive consumers, trade clients, and motorsport enthusiasts.

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