Melbourne Storm Secures Samoa Beverages as Official Hydration Partner

Melbourne Storm has announced a commercial partnership with Samoa Beverages, naming Samoa Water and Taxi Soft Drinks as the club’s Official Water and Carbonated Soft Drink Partner for the remainder of the 2026 season and throughout 2027.

The agreement strengthens the organisation’s commercial and cultural engagement within the Pacific region, building upon established player pathways and community initiatives, including fullback Sua Fa’alogo’s recent homecoming to the village of Siumu alongside club executives and senior players.

The partnership leverages the consumer reach of two distinct brands rooted in Samoan heritage.

Commenting on the partnership, Melbourne Storm CEO, Justin Rodski, said: “Melbourne Storm has a very special connection with Samoa, and that connection continues to grow through our players, our supporters and the broader rugby league community.”

“Our visit to Siumu earlier this year was a special experience and reinforced just how important our Pacific connections are to our Club.

“Samoa Water and Taxi are proudly Samoa Beverages brands with great stories behind them, and we’re really pleased to welcome them into our Melbourne Storm family.

“We look forward to working together and helping share the story, culture and quality of these brands with our members, fans and the wider Australian community,” Rodski said.

Echoing the significance of the agreement, Peter Whitton and Charlie Westerlund of Samoa Beverages noted the broader cultural impact of the partnership.

“Samoa Beverages are incredibly proud to partner with Melbourne Storm and share products that come directly from the heart of Samoa.”

“This partnership represents more than just a commercial relationship. It is about celebrating Samoa, our people and our connection with Storm.

“We look forward to introducing more Australians to Samoa Beverages, while sharing the story behind our beautiful island and our products,” they said.

Samoa Water is sourced from deep underground aquifers on the island of Upolu and naturally filtered through volcanic rock, while Taxi Soft Drinks pays homage to the historical transport enterprise established by forebear Herman ‘Mani’ Westerlund.

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