Unmissable Sports Forum - "The Business of Global Sport"
For the first time, the most influential commercial business leaders and the brightest minds connect with travelling football clubs for the Unmissable Sports Forum — a Perth-only event bringing together leaders from Global Football, Australian Sport, Tourism and Investment.
Featuring Hon. Rita Saffioti MLA – Deputy Premier of Western Australia, alongside representatives from AC Milan, Inter Milan, Juventus, Palermo FC, West Coast Eagles and Melbourne Storm, this limited-capacity gathering places some of the world's most influential sporting and business minds on one stage.
One city. One stage. One opportunity.
Join us as we explore the growing economic, tourism and commercial power of major sports, uncovering how global sporting events and clubs are shaping investment, visitation and business outcomes. With unprecedented access to industry leaders and decision-makers, this is a unique experience that is unlikely to be repeated.
Secure your place before tickets sell out.
WHO SHOULD ATTEND: Created for those building, funding and shaping the future of sport.
Business leaders
Sport executives
Government
Investors
Commercial decision-makers
Brands, sponsors & agencies
Athletes & player representatives
"The Business of Global Sport"
Friday 7th August 2026
Optus Stadium
Riverview Room 3
8.30am - 12pm
Book your tickets before prices increase.
Unmissable Sports Forum Speakers
Hon Rita Saffioti MLA is the Deputy Premier, Treasurer, Minister for Transport and Minister for Sport and Recreation.
Rita has served as a senior Cabinet Minister across multiple portfolios since the Labor Government was elected in 2017, including Transport, Tourism, Planning, Lands, Ports, and Treasury.
As a Minister, Rita quickly gained a reputation for being hard-working, driven, and focused on delivering outcomes for the people of Western Australia.
Richard O’Connell is one of Australian sport’s leading growth and participation executives, driving community engagement and game development initiatives that connect thousands of participants with sport each year. As Executive General Manager, Community & Game Development at the West Coast Eagles, he leads programs focused on grassroots participation, talent pathways, inclusion, and long-term growth across Western Australia. Richard brings valuable insights into building strong sporting communities, developing future talent, and creating lasting impact through sport.
Since joining in 2021, he has been recognised for driving commercial growth, strengthening fan engagement, and leading strategic initiatives that have helped maintain Melbourne Storm’s position as one of Australia’s most successful sporting organisations.
Prior to Melbourne Storm, Rodski spent more than a decade at Essendon Football Club, where he held senior executive roles and built a strong reputation in sports administration, marketing, and stakeholder engagement. He is widely regarded as one of Australia’s leading sports executives, known for combining commercial success with a strong focus on culture, leadership, and community impact
Why should I come?
- Hear directly from world-renowned football clubs and Australian sporting powerhouses shaping the future of sport and business.
- Gain exclusive insights into the economic, tourism, and commercial impact of major sporting events and global sporting brands.
- Network with influential leaders from sport, government, tourism, investment, and the corporate sector in one room.
- Learn how global football clubs are leveraging innovation, fan engagement, and commercial partnerships to drive growth.
- Discover the opportunities major sporting events create for cities, businesses, and investors across Australia.
- Be part of a unique forum bringing together AC Milan, Inter Milan, Juventus, Palermo FC, and leading Australian sporting organisations on one stage for the first time.
Tickets
Unmissable Sports Forum | Optus Stadium | Friday 7th August
Optus Stadium
Optus Stadium and the surrounding park is located east of the Perth Central Business District, on the Burswood Peninsula. With views of the picturesque Swan River and Perth city in the west and the foothills in the east, this 60,000-seat, world-class, multi-purpose Stadium hosts a variety of sports and entertainment events including Australian Football League, International and Big Bash League cricket, soccer, rugby league and union, plus concerts.
The surrounding Stadium Park precinct provides year-round access for visitors of all ages to enjoy the nature playgrounds in the Chevron Parkland, the BHP Boardwalk and Amphitheatre, picnic and barbecue areas, public art, recreational facilities and the opportunity to dine in the buffet or ala-carte restaurants that overlook the Swan River.
In July 2022, Optus Stadium was awarded Venue of the Year at the Stadium Business Awards in Manchester and was previously voted the Most Beautiful Sports Facility in the World in the Prix Versailles 2019 international architecture awards.
FAQ's
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