New Zealand Rugby League Secures Strategic Partnership with Benefitz

New Zealand Rugby League (NZRL) has officially entered into a commercial partnership with Auckland-based company Benefitz, naming the organisation as its official print and signage partner.

The partnership formalises a collaborative relationship that commenced during the previous sporting calendar.

Operational Efficiency and Sustainability Focus

The partnership is designed to streamline the execution of high-profile sporting events in the region, providing NZRL with integrated branding and venue solutions.

Commenting on the partnership, NZRL general manager of communications and marketin, Amy Thomason, said: “Since first connecting with Benefitz in 2025, their services and support have been outstanding, especially in helping us brand Go Media Stadium and Eden Park during the Pacific Championships.

“We’re very excited to bring them on board as official partners and look forward to working alongside them again this year, especially throughout our World Cup campaign.”

Sharing the benefits of this partnership, Benefitz senior account manager, Dan Ellensohn, added: “We offer a wide range of solutions that add real value for NZRL when organising events, Amy and the team have experienced this first-hand at Go Media Stadium and Eden Park.”

“The key is we produce these solutions at our solar-powered state-of-the-art manufacturing facility, offering advantages in efficiency and overall value.

“Benefitz also has a track record of 38 years of innovation, and as a team, we love working on events.

“We are excited about this partnership with NZRL, particularly with rugby league being on such a growth curve in New Zealand,” Ellensohn said.

Benefitz will deploy its extensive technical expertise to manage corporate branding and infrastructure requirements for the sport’s peak governing body.

The key features and operational capabilities driving the partnership will be delivered through several core components:

• All physical print and branding materials will be manufactured at a solar-powered, state-of-the-art production facility to optimise cost efficiency and sustainability.
• The commercial arrangement extends beyond traditional signage to offer NZRL specialised design, advertising, exhibitions, publishing, and web development capabilities.
• The alliance leverages 38 years of industry innovation to enhance operational speed and value across domestic league operations.

The corporate alignment comes at a time of significant growth for rugby league within New Zealand, with the commercial framework structured to support long-term fan engagement and corporate visibility at major international tournaments.

Supporting Major Stadium and World Cup Campaigns

The extension of the commercial relationship builds upon successful stadium operations executed during the Pacific Championships, where Benefitz managed the comprehensive branding logistics for premium venues including Go Media Stadium and Eden Park.

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