The Adelaide 36ers have solidified their reputation for off-court social impact, with the club’s not-for-profit arm, the Shooting Hoops Foundation, engaging a record 28,192 participants across 66 schools and community settings in 2025.
The Foundation’s expansion included the launch of four new programs designed to address critical social issues, including adolescent wellbeing, migrant inclusion, and defence family resilience.
The commercial and social weight of the Foundation is driven by its five core pillars:
Adelaide 36ers players were central to the organisation’s success, contributing more than 810 hours of direct community engagement to act as authentic role models for South Australian youth.
Among the flagship initiatives launched in 2025 was Beyond the Baseline, a personal development programme aligned with the Australian Curriculum for Year 10 and 11 students. The initiative provides practical tools for resilience and pressure management, responding to the increasing mental health challenges faced by teenagers.
Simultaneously, the Harmony Hoops programme targeted young people from migrant and refugee backgrounds to foster social cohesion and cultural understanding through the universal language of basketball.
The Foundation also expanded its reach into niche communities with the Defence Wellbeing and Positive Connections Program, supporting Australian Defence Force personnel and their families. This was complemented by the Teacher Ambassador Program, launched on World Teachers’ Day, which has already established a network of 50 educators to bridge the gap between elite sport and school-based wellbeing initiatives.
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