SEN Acquires Crown Australian Open Audio Rights

Sports Entertainment Network (SEN) has secured the audio broadcast rights for the 2025 Crown Australian Open golf, confirming its intent to dominate the Australian sports audio market and integrate high-value events into its national content program.

The four-day live coverage from the prestigious Royal Melbourne Golf Club will be broadcast nationally across SEN’s extensive network of stations and digital platforms from December 4 to 7.

The deal is a strategic win for the organisation, which continues to invest heavily in exclusive sports media assets to leverage its “whole of sport” commercial proposition.

Emphasising the strategic value of the premium content acquisition, SEN CEO, Craig Hutchison, said: “We’re thrilled to bring golf fans unparalleled access to one of the most prestigious tournaments on the Australian sporting calendar; the Crown Australian Open.”

“With a world-class field and our expert commentary team on course, SEN will deliver the ultimate listening experience for fans both at Royal Melbourne and across the country,” Hutchison said.

While the specific financial value of the audio rights was not disclosed, securing the rights to an event headlined by global stars like Masters winner Rory McIlroy and local heroes Cam Smith and Adam Scott delivers immense inventory value and prestige.

The high-profile field elevates the event’s recognisable brand value, providing SEN with a premium platform to attract advertisers during a key summer period.

With SEN positioning the golf coverage from 12pm AEDT daily before transitioning its main sports stations to the live broadcast of the second Ashes Test from the Gabba. This back-to-back scheduling allows SEN to create seamless, marathon days of sports content, maximising audience retention and demonstrating strong operating leverage on its largely fixed cost base, a key driver of the organisation’s recent significant underlying EBITDA growth.

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