Rugby Australia Signs Three-Year Partnership with AG1

Rugby Australia has signed a three-year agreement with functional nutrition company AG1, naming the brand as the exclusive nutrition partner of both the Wallabies and Wallaroos. 

The deal will see AG1 branding integrated across apparel and match assets, further diversifying Rugby Australia’s commercial portfolio at a critical point in its rebuild strategy.

Commenting on the partnership, Rugby Australia chief executive, Phil Waugh said the partnership aligns with the organisation’s broader goals of building momentum for the national teams and leveraging major upcoming tournaments.

“The Wallaroos campaign in the UK promises to be a highly competitive tournament before a home Rugby World Cup in 2029, which represents a generational opportunity for the game,” Waugh noted.

AG1’s APAC CEO, Tim Harrington, said the agreement reflects the company’s intent to align with teams that exemplify national pride while reinforcing brand associations with performance and wellbeing.

Under the agreement, the AG1 logo will feature on the Wallaroos’ shorts until at least the end of 2027, reflecting a growing commercial interest in women’s rugby ahead of the sport’s home World Cup in 2029.

In addition, AG1 will secure placement on match balls at Wallabies home Tests this year, before extending to both national teams from 2026.

While Rugby Australia has not disclosed the value of the sponsorship, the deal provides the governing body with an additional global health and lifestyle brand aligned with its high-performance positioning.

The timing also coincides with the Wallaroos’ Rugby World Cup campaign in the UK, while the Wallabies continue their Rugby Championship fixtures following a high-profile Lions series.

From AG1’s perspective, the partnership delivers significant visibility across broadcast and in-stadium platforms.

For Rugby Australia, the deal underscores the importance of diversifying its sponsorship base at a time when competition for corporate partners remains strong.

With a series of major events on the horizon, including the 2025 British & Irish Lions tour and the men’s and women’s Rugby World Cups in 2027 and 2029, the organisation’s ability to secure long-term commercial backing will be critical in sustaining financial stability and maximising fan engagement.

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