Zenn Ability has renewed its partnership with the Panthers Foundation for another two years, extending its support for the organisation’s Participation pillar.
The agreement will see Zenn Ability continue funding and collaborating on initiatives designed to increase and diversify participation in rugby league, with a focus on dismantling barriers faced by underrepresented groups.
Target audiences include people with disability, females, Indigenous and multicultural communities, and individuals from remote or regional areas.
Commenting on the partnership extension, Zenn Ability CEO, Laurie Slade, noted: “Our shared commitment to creating accessible opportunities for people with disabilities to engage in rugby league aligns perfectly with our mission.”
“Through this collaboration, we look forward to breaking down barriers and providing meaningful participation opportunities for all members of our community, helping them achieve their fullest potential,” Slade said.
Emphasising the practical value of the partnership, Panthers Foundation Chairman, Peter Graham, said: “Their commitment to the active support of people with a disability in our community is an inspiration to us.”
“We are delighted to join with them in our Foundation promoting a greater number of opportunities for people with a disability to participate in our great game,” Graham expressed.
For the Panthers Foundation, the renewal secures ongoing financial and operational backing for outreach programs across Western Sydney, the Blue Mountains, and the Central West.
These programs are part of the club’s broader community engagement and social inclusion strategy, which also holds value for the Panthers’ brand positioning and relationships with sponsors seeking measurable community impact.
Key initiatives under the partnership will include sponsorship of the Play Like a Panther Disability Clinics in Penrith, Bathurst, and Mudgee, and support for the Panthers Foundation’s Christmas in July event in 2025.
While the clinics serve a clear community purpose, they also function as entry points to the sport for new participants, which can have longer-term benefits for the game’s participation base.
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