Game Development 3 min read

Marko Pešić Reportedly Linked to New League after LeBron Meeting

image

A recent high-profile meeting in Saint-Tropez between LeBron James, his business partner Maverick Carter, and prominent European basketball agent Miško Ražnatović has triggered renewed speculation over a potential international basketball league that could reshape the sport’s global landscape.

While initial media reaction focused on NBA free agency rumours, given Ražnatović’s role as the European representative of NBA MVP Nikola Jokić, the wider implications appear to point to a more ambitious project.

According to multiple reports, Carter is advising a pool of investors exploring the launch of a USD5 billion (AUD 7.4 billion) international basketball league featuring six men’s and six women’s teams, with fixtures to be played globally.

Although formal confirmation of the venture remains pending, signs are emerging that this is more than speculative preparation. Industry sources suggest discussions are already underway to bring influential European basketball executives into the fold.

Among the most significant developments is the reported interest in Marko Pešić, the long-serving general manager of FC Bayern Munich Basketball. With Pešić set to leave the club at the end of 2025, his possible involvement would add operational credibility to the nascent league. Pešić is widely recognised for elevating Bayern’s basketball program to EuroLeague status and would bring key European market insights to any international startup competition.

The inclusion of both men’s and women’s teams also reflects growing investor interest in gender equity in global sport, and could attract attention from commercial partners seeking more inclusive, international properties.

From a strategic viewpoint, this dual-gender format is likely intended to differentiate the league from the NBA, while also appealing to a broader base of fans, sponsors, and broadcasters.

Ražnatović’s involvement is particularly notable given his deep ties across European basketball and FIBA structures, which could offer a critical gateway into athlete recruitment and cross-border licensing agreements. If formalised, his participation could also raise questions about player movement, contract structures, and governing body approvals.

The absence of official confirmation means commercial rights holders and governing bodies will likely take a wait-and-see approach. But if credible figures like Carter, Pešić, and Ražnatović are engaged in advanced discussions, the project could soon shift from theoretical to concrete, that could introduce a new dynamic in global basketball economics.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Game Development 3 min read

OzBall Australia Partners with Baseball New Zealand in Landmark Trans-Tasman Talent Agreement

Australian baseball organisation OzBall Australia has executed a landmark, multi-year agreement with Baseball...

image
Game Development 3 min read

World Triathlon and Hyrox Form Landmark Strategic Partnership to Globalise Hybrid Racing and Pursue Olympic Inclusion

World Triathlon and global fitness race operator Hyrox have entered into a partnership...

image
Fan Engagement 4 min read

Golf Australia and the PGA of Australia Partners with The R&A to Reveal “Just Swing”

Golf Australia and the PGA of Australia have partnered with global governing body...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.