36ers and RAA extend partnership

The Adelaide 36ers and RAA have renewed their longstanding partnership for another three years, aiming to deliver added value and deeper community engagement across South Australia.

As part of the extended agreement, RAA members will receive exclusive access to ticket discounts and giveaways for selected games at the Adelaide Entertainment Centre. The collaboration reinforces a shared commitment to South Australians, with both organisations deeply embedded in the state’s sporting and cultural fabric.

RAA has supported the Adelaide 36ers since 2012, and the renewed partnership is expected to expand on a strong foundation of community-centred initiatives. Over the past two years, the partnership has generated close to $120,000 in value for RAA members.

Nic Barbato, CEO of the Adelaide 36ers, said the partnership reflects a mutual focus on putting members first.

“The Adelaide 36ers are proud to continue working with RAA, an organisation that shares our commitment to supporting the South Australian community. We’re excited about the initiatives we’ll roll out together over the next three years,” Barbato said.

RAA CEO Nick Reade echoed the sentiment, highlighting the impact sport plays in strengthening community connections.

“We’re excited to renew our partnership with the Adelaide 36ers – another iconic South Australian organisation. This collaboration not only supports the sport but also delivers real value to our 830,000+ members through ticket offers and exclusive giveaways,” Reade said.

“Sport has a unique ability to bring people together, and the 36ers are a big part of that in our state.”

The extension signals continued investment in member benefits and local sport. With the partnership now locked in until 2026, both organisations are positioned to deliver further commercial and community value through a shared platform of South Australian pride.

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