Melbourne Victory Gears Up with Superdry

Melbourne Victory has announced a new partnership with fashion brand Superdry ahead of its highly anticipated international friendly against Wrexham AFC.

Superdry has been named the club’s official off-field clothing provider for the fixture, which will be held at Marvel Stadium in Melbourne on Thursday, 11 July. Fans attending the match can expect exclusive giveaways from the brand.

Renowned for its contemporary style, Superdry blends vintage Americana and Japanese-inspired graphics with British design. The brand is recognised for its premium fabrics, unique detailing, and tailored fits, attracting a global following that includes numerous international celebrities.

Melbourne Victory Managing Director Caroline Carnegie welcomed the partnership, stating: “Our partnership with Superdry for this event is a great opportunity to work with a quality brand that aligns with our fans and values as a club.”

She added: “We’re thrilled to see our team wearing the latest Superdry range as they arrive for the match. It’s a great celebration of British heritage meeting Australian sporting culture.”

Superdry’s General Manager of Licensed Brands, Alastair Davies, echoed the sentiment: “Superdry is proud to dress Melbourne Victory as they take on Wrexham AFC. As a UK-born brand, we’re excited to see our identity resonate with sports fans on the other side of the world.”

To mark the collaboration, Melbourne Victory fans will have the opportunity to win a 2025/26 membership pack and a $1,000 Superdry voucher, along with a unique in-store experience accompanied by a Victory player. Full competition details will be shared across the club’s social media channels.

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