Formula 1 Elevates Fan Engagement with Enhanced Digital Race Programmes

Formula 1 is continuing its strategic push into digital fan engagement with the unveiling of the all-new digital race programme for the MSC Cruises Austrian Grand Prix 2025.

This initiative underscores the sport’s ongoing commitment to delivering comprehensive and interactive content, catering to both attendees at the circuit and a global remote audience.

The evolution of these digital programmes highlights F1’s focus on leveraging technology to deepen fan connection and enhance commercial opportunities for stakeholders.

The new digital programme for Spielberg is positioned as a central hub for event information and fan content.

It features “big talking points in the paddock,” “vital stats for the Red Bull Ring,” and insights into the F1 Fan zone activities.

For those attending, it also provides practical information on local attractions, dining, and activities, aiming to enrich the overall event experience.

For remote viewers, the programme offers in-depth features on drivers and teams, including exclusive content like ‘F1’ star Damson Idris discussing his role and training, and analytical pieces on historical team-mate clashes.

This approach aligns with Formula 1’s broader digital strategy, which has seen significant investment in recent years.

F1 has been actively revamping its official website and mobile app to offer personalised experiences, integrate more video content (including mobile-first stories and vertical video), and enhance accessibility.

Such digital products serve as touchpoints for fan engagement beyond the live broadcast, providing continuous access to content and data.

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