Booking.com Becomes Official Travel Partner of NBA, WNBA

In a significant move for the sports and travel sectors, Booking.com has forged a multiyear partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA), officially designating the company as the Official Online Travel Partner for both leagues.

This partnership will take effect at the start of the 2025 WNBA season and will extend into the NBA’s 2025-26 season starting in October.

Booking.com will enjoy high visibility across the leagues’ various platforms, including social media, digital touchpoints, and live broadcasts, complemented by prominent advertising placements on courts during regular and postseason games.

Commenting on the intent behind this alliance, managing director Booking.com for US, Ben Harrell, said: “Our mission at Booking.com is to make it easier for everyone to experience the world – and that includes bringing fans closer to the sports they love.”

He emphasised that this partnership aims to facilitate engaging experiences for basketball fans, assisting them in securing ideal accommodations whether they are travelling for games or enjoying leisure trips.

Head of commercial development and media at the NBA, Julie Morris, added: “We look forward to collaborating with Booking.com, one of the world’s leading digital travel companies, as we help bring NBA fans around the world closer to their favourite players and teams.”

The partnership marks a milestone for Booking.com as it aligns with the WNBA, representing the company’s inaugural collaboration with a U.S. women’s sports league, signalling a deeper commitment to advancing women’s sport.

Over the term of the partnership, Booking.com will work closely with both leagues to create integrated marketing initiatives aimed at optimising the travel experiences for fans inspired by basketball.

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