Paramount+ To Grow Football Viewership Through Sports Venues

Paramount Australia and SportsPick Live have announced a strategic partnership aimed at enhancing football viewership across various venues in Australia, a move that seeks to invigorate the sport’s presence in local settings such as pubs, clubs, casinos, and gyms.

This collaboration will enable fans to experience A-League matches alongside fixtures featuring the CommBank Matildas and Subway Socceroos in their local venues, thus fostering a communal atmosphere for supporters.

Commenting on the partnership, Managing director of Entain Venues, Mark Sturdy, said: “We’re excited to be partnering with Paramount Australia, allowing us to bring Australian football into venues nationwide, championing both women’s and men’s leagues with equal passion.”

“By consolidating the branding of Paramount Australia, A-Leagues, CommBank Matildas, and Subway Socceroos under the SportsPick Live initiative, the partnership aims to establish a robust platform for sports entertainment tailored to the commercial market. Sturdy added,

“Our partnerships aren’t just about streaming matches; we’re completely invested in growing the sports in our portfolio while elevating the local venue as the place that unites fans,”

Vice president of partner management & business development at Paramount Australia, Lachlan Roach, commented on the significance of this partnership: “the SportsPick Live business is pioneering commercial venue distribution in the territory, and Paramount Australia’s inaugural and multi-year partnership is pivotal in delivering and making available our premium broadcast of all Australian football matches to fans across the country.”

The new deal between the two companies is just the beginning of something bigger, as Paramount has a goal to become the home of sports for venues across Australia.

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