The Australian Open 2025 has hit the ground running, setting multiple attendance records on its first Monday at Melbourne Park. Tennis fans flocked in record numbers to witness the world’s best players in action, with the tournament surpassing several historic milestones.
The main draw cumulative attendance now stands at an impressive 176,989, with an overall tournament cumulative attendance of 293,517 just two days into the event.
The record-breaking turnout reflects the enduring appeal of the Australian Open, supported by major partners Kia, Emirates, Luzhou Laojiao, and Rolex. The event continues to establish itself as a highlight on the global sporting calendar, bringing together fans worldwide to celebrate the spirit of tennis.
CODE Sports has officially unveiled a major new fan-focused marketing and commercial strategy...
Hisense Australia has launched the 'Hisense Hangout,' a custom-built broadcast and content environment...
Global coffee giant Starbucks has launched a major international marketing blitz, tapping into...
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.