Fox Sells Out 2025 Super Bowl Ads at Record-High Prices

Fox Corporation has reached a new high-water mark, selling out all ad slots for Super Bowl LIX, scheduled for February 9, 2025, three months before the event.

With 30-second ad slots reportedly going for over $7 million, this year’s Super Bowl ad rates are higher than ever, demonstrating advertisers’ commitment to reaching massive audiences despite rising costs.

This marks one of the earliest sell-outs in recent history, and the strong demand shows no signs of slowing.

“Advertisers recognise the unique impact of the Super Bowl in capturing audience attention,” commented Mark Evans, Executive Vice President of Ad Sales for Fox Sports. “We’re pleased to meet this demand by selling out at record pricing.”

Among the companies returning to the Super Bowl stage are Coors Light and Nerds candy, each building on successful campaigns from previous years. Coors Light, entering its third consecutive Super Bowl since Anheuser-Busch’s exclusive beer advertising rights ended, plans to build on the nostalgia of its previous Silver Bullet Train campaign, which resonated with audiences by blending nostalgia with a fresh take.

Similarly, Nerds candy, having debuted last year with a spot featuring influencer Addison Rae, is back following a highly successful launch. Its previous campaign, which paid homage to the iconic dance scene from the ’80s film Flashdance, contributed to a major revenue boost for the brand, pushing annual sales to $809 million.

The Super Bowl continues to stand out as one of the few remaining events that can guarantee massive, live viewership—a quality particularly valuable to brands facing a fragmented digital media landscape.

Last year’s Super Bowl attracted over 113 million U.S. viewers, underscoring the unmatched opportunity for exposure that the game offers to advertisers. As digital marketing costs rise and channels become increasingly competitive, brands are doubling down on high-profile live events like the Super Bowl to ensure mass impact.

Fox’s early sell-out of Super Bowl LIX ad inventory also signals a shift toward event-centric advertising, with broadcasters leveraging marquee events to lock in deals well ahead of time. Despite industry changes, the Super Bowl has proven resilient, with its status as a cultural moment giving advertisers unparalleled reach and engagement potential. This success underscores that while media landscapes evolve, premium live events remain critical to brand visibility strategies.

For the sports media industry, Fox’s achievement in securing early ad commitments reinforces that demand for the Super Bowl remains robust. This milestone not only benefits Fox financially but also signals the ongoing relevance of traditional television as an impactful advertising platform in a challenging media environment.

Stay ahead of the latest sports business trends by subscribing to our free Ministry of Sport newsletter. Unlock even more insights with our exclusive membership plans today!