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Story 10, SailGP Renew Partnership To Increase Exposure

Written by MOS Editorial Team

Published on 17 June 2022

Global sailing championship, SailGP, and sports video production agency, Story 10, have renewed their distribution partnership, to increase international event exposure and fan engagement.

By collecting usage and data insights, Story 10 will allow SailGP to tailor its content to drive audience engagement and develop further sponsorships.

Commenting on the partnership extension, Story10’s parent company SNTV, managing director, James Dobbs, said: “After the success of the second season, it is fantastic to continue building exposure of SailGP’s brand through our unique global distribution network, driving international reach and fan engagement for SailGP, whilst delivering high quality sporting drama to our audiences worldwide.”

“We are thrilled to renew our partnership with SailGP,” Dobbs said.

SailGP chief content officer, Mellissa Lawton, added: “As SailGP continues to expand its calendar and its teams, we are also attracting larger audiences than ever to our world class broadcast product.”

“Our successful partnership with Story10 will once again allow us to serve our dedicated fans, wherever they are in the world, and welcome new ones to SailGP in season 3,” Lawton said.

Sail GP will continue on 18-19 June with the United States Sail Grand Prix at the Navy Pier in Chicago.