360 Hoops Targets 2026 for National Market Entry

As youth sports participation costs rise and facility availability remains a bottleneck for growth, US-based 360 Hoops has announced a formal commercial rollout for 2026.

The company, which specialises in a patented three-basket hardware system and a proprietary 3v3v3 gameplay format, is positioning itself to address the primary pain point for facility operators: revenue density per square metre.

The pivot from prototype to national property follows a 2025 validation phase that included visibility on ESPN’s “The Ocho” and integration into US youth development programs.

By allowing five units to be deployed on a single standard basketball court, the system can support up to 60 active athletes simultaneously, a six-fold increase over traditional 5v5 training sessions.

Co-founder of 360 Hoops, Anthony Gomez, noted that the value proposition for club directors and private complexes hinges on this spatial efficiency.

“It really comes down to one question: how much value can you generate per square foot?” Gomez said.

The business model is built on vertical integration, combining high-margin unit sales with long-term revenue pathways including sanctioned tournament rights, licensing, and brand partnerships.

This “ecosystem” approach seeks to create a defensible category that insulates the brand from competitors—a tactic often seen in the rapid commercialisation of sports like pickleball and padel.

The organisation’s credibility is supported by the involvement of Mike Brey, an assistant coach for the NBA’s Atlanta Hawks, who serves as an investor and advisor.

His presence suggests a focus on ensuring the technical skills developed in the 360-degree format are transferable to the traditional game, a necessity for long-term adoption by governing bodies and schools.

With a Year 1 target of 30 markets, the company plans to establish flagship complex partnerships before expanding into schools and community parks.

The non-stop 14-minute game format offers a high-density content opportunity that aligns with current trends in fast-paced, urban sports consumption.

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