Finance 2 min read

Why Players Aren’t Moving Clubs Despite Higher Potential Salaries

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Following the AFL and AFL Players Association’s agreement on a new pay deal at the end of 2023, which significantly increased club salary caps, expectations arose for substantial player movement.

Contrary to the traditional emphasis on player loyalty, the enhanced financial capacity of list managers was anticipated to incentivise players to seek lucrative offers from rival teams.

However, Chad Warner’s recent decision to sign a new two-year contract with the Sydney Swans demonstrates how the adjusted salary cap has empowered clubs to retain their key players rather than lose them to competitors.

Recently, it has been revealed a considerable difference between the financial benefits of remaining with current clubs and those offered by exploring the open market.

The understanding was that departing players could significantly increase their earnings, while staying implied a financial concession.

While disparities in offers continue, as seen with Tom De Koning’s choice between Carlton and St Kilda, the overall landscape has shifted, where clubs are now utilising their financial resources to narrow the gap between “stay” and “go” compensation, reducing the allure for top-tier players to change teams.

Although free agents may still find higher-paying opportunities elsewhere, a growing number of players are benefiting from their original clubs increased financial commitments.

Throughout the AFL, a rising number of players exceeding the million-dollar salary threshold, primarily those developed by their current clubs.

As player salaries rise, the dynamic between potential earnings and player loyalty is becoming less noticeable, with clubs investing more significantly in retaining their established talent.

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