Western Force Secures Long-Term Apparel Partnership with New Balance

The Western Force has announced a major new apparel partnership with global sportswear brand New Balance, in a long-term agreement that will run through to 2028.

The partnership will see New Balance, alongside Australasian teamwear partner Belgravia Apparel, supply playing, training and travel wear for the club’s Swyftx Super Rugby Pacific, Super Rugby Women’s and Fortescue Academy squads.

The arrangement will also support the rollout of a new retail merchandise range, giving fans access to official New Balance playing kit and casual wear in the club’s signature colours. The first release, including the 2026 playing jersey, is scheduled for unveiling later in November, with additional merchandise to follow later in the year.

Commenting on the partnership, Western Force business operations general manager, Tyson Beattie, said: “The alignment of a global sporting apparel giant with the Western Force is a great opportunity to provide our players with elite team wear and for our fans to enjoy the highest quality supporter merchandise.” 

Emphasising the brand’s commitment to supporting athlete performance at all levels, New Balance Australia regional general manager, Dean Howard, added: “At New Balance, our job is to aid athletes in their pursuit of excellence.”

“We are proud to partner with the Western Force and look forward to seeing the partnership come to life over the next three years,” Howard said. 

Belgravia Apparel will manufacture both supporter and performance product ranges under the agreement, continuing its work with professional and grassroots clubs across Australia and New Zealand.

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