West Coast Eagles Announce Collaboration with SABA

The West Coast Eagles have announced a multi-year agreement with premium Australian fashion label SABA.

The partnership will see the iconic brand become the club’s preferred supplier, specifically tasked with delivering the female corporate uniform from the 2026 season.

West Coast Eagles CEO, Don Pyke, noted that the partnership is centred on enhancing the confidence and professional identity of the club’s female representatives.

“We’re thrilled to partner with SABA to deliver our female club uniform from 2026.”

“SABA brings a modern style, making sure our women look smart and feel confident when representing our club at corporate events and match days,” Pyke said. 

Emphasising that the partnership is built on shared values of quality and resilience, general manager at SABA, Lucinda Grice, said: “At SABA, we design with purpose and care, creating quality, hardworking pieces that stand the test of time.”

“It has been a pleasure to provide a uniform that feels true to the club and reflects the way their team shows up every day,” Grice said. 

This alignment highlights the Eagles’ ongoing commitment to professional excellence off the field, ensuring staff and executives maintain a sophisticated aesthetic during high-stakes corporate engagements and match-day hospitality.

SABA, a label synonymous with modern, purpose-driven design, was selected for its ability to reflect the elite standards of one of Australia’s most recognisable sporting organisations.

The agreement places a significant emphasis on the brand’s ability to provide high-quality, durable apparel that meets the rigorous demands of the AFL’s commercial calendar.

From a logistical and community-engagement perspective, the partnership has been heavily supported by the SABA Claremont Quarter store.

The local team was instrumental in the granular details of the rollout, including bespoke styling, sizing, and quantity management, ensuring a seamless integration into the club’s operations.

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