Washington Commanders, SeatGeek Announce Multi-Year Partnership
National Football League (NFL) side, the Washington Commanders, have agreed on a multi-year partnership with the online ticketing platform, SeatGeek.
The deal is valued between US$10 million (AUD$14 million) and US$12 million (AUD$17 million) and will see SeatGeek replace ticketing operators, Ticketmaster.
Commenting on the partnership, Washington Commanders chief partnership officer, Ryan Moreland, said: “It became clear to us from the beginning that the Commanders and SeatGeek are kindred and like-minded partners in continuing to challenge the status quo to pull forward a mobile-first and fan-centric experience in ticket purchasing and overall fan experience.”
“Our organisation and our fans will see tremendous benefit from this partnership, and it continues an intentional shift on our part to source partners who are changing the game to ensure a more immersive and efficient fan experience,” Moreland said.
SeatGeek enterprise business president, Danielle du Toit, added: “The Washington Commanders are an incredibly dynamic organisation, with a new president who is truly focused on the fan experience and I know they will pave the way for digital transformation across the league.”
“Partnering with such a visionary leader that prioritises the entire journey of the fan experience is incredibly rewarding, but more importantly, signals how teams should be prioritising integrating innovative technologies into their organisations.
“Our work together will focus on adapting to radical shifts in fan habits, preferences, and needs. It’s critical to innovate today to reap the long-term benefits of tomorrow,” du Toit said.
The ticketing platform will also oversee the entire ticketing operation on its platform, which includes ticket sales management and customer relationship management (CRM) from the 2023/24 season.
Additionally, SeatGeek’s platform will allow fans to access the best tickets at the best prices, all through their intuitive mobile application, which includes information on the local weather and the best routes to and from the stadiums.
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