The UFC and men’s lifestyle consumer brand, MANSCAPED, have announced a new three-year partnership extension with expanded partnership integrations and new enhancements to engage fans.

MANSCAPED will remain the official electric trimmer of the UFC as part of the deal, with the company to receive brand visibility to more than 625 million people and more than 178 million social media followers with increased signage including exterior horizontal bumpers for all Pay-Per-View and Fight Night events.

MANSCAPED will also be the presenting sponsor for rounds four and five of all UFC events with increased in-venue fan interactions, and in-broadcast integrations, including the ‘Fighter Description’ feature for all Pay-Per-View events.

Discussing the partnership extension, MANSCAPED CEO and founder, Paul Tran, said: “As one of our very first sports marketing partners, UFC was integral in helping MANSCAPED redefine sports sponsorship worldwide.”

“UFC’s unmatched platform not only increased our brand exposure but played a significant role in reaching our target demographic on a global scale, and during the formative years of our business,” Tran said.

UFC vice president, global partnerships, Grant Norris-Jones, said the extension follows previous successful partnership integrations between the pair at some of the competition’s biggest events since 2019.

“The MANSCAPED team have been fantastic partners, and we’re thrilled to continue our relationship with them,” Norris-Jones said.

“Our sponsorship business has been growing dramatically the past few years, but renewals with innovative brands like MANSCAPED speak volumes about the value our partners see in continuing to align with UFC to reach their customers,” he said.

MANSCAPED vice president of marketing, Joey Kovac, said: “In working with the exceptional UFC team beginning back in 2019, we realized what it’s like to partner with an organization that immediately and instinctively embraced the MANSCAPED brand.”

“In addition to prominently highlighting MANSCAPED during fight nights and events, this partnership unlocked many other impactful marketing opportunities for us within UFC’s coveted network.

“We’re continually excited by our brand synergies and the new developments to come with this renewal,” Kovac said.