HomeAFLTop AFL Commercial Partnerships This Week: Bulldogs, Swans, Bombers, And More

Top AFL Commercial Partnerships This Week: Bulldogs, Swans, Bombers, And More

Top AFL Commercial Partnerships This Week: Bulldogs, Swans, Bombers, And More

In a week filled with commercial partnership announcements in the AFL, here are some that you may have missed.

The Western Bulldogs and global sportswear brand, ASICS, have agreed to a five-year contract extension, which should see the two remain in partnership for over 10 years.

ASICS have launched a retro Bulldogs guernsey in wake of the announcement.

Bulldogs CEO, Ameet Bains, said: “To partner with one of the most recognised sportswear brands in the world for another five years is extremely exciting for the club and our members and fans around Australia.”

“We are very proud to be the only AFL team with an official partnership with ASICS, alongside other iconic teams including the Australian cricket team, the Wallabies and the Brisbane Broncos,” he said.

The Sydney Swans have announced a new corporate partnership with leading printing equipment and software solutions company, Sharp Extensive IT, who will bring cost-effective solutions to the day-to-day operations at the club.

Swans CEO, Tom Harley, said he hopes this new deal provides a different aspect of support to fans and members.

“We’re very excited to partner with Sharp EIT and thank them for their commitment to the future of our club,” Harley said.

“We know our partnership will deliver a positive result for both our organisations as we strive to deliver the highest level of service and support to our members and staff,” he said.

Elsewhere, the Essendon Bombers have signed a new partnership with Liberty Financial, with the club’s official financial services partner’s logo to feature on the back of home and away guernseys, as well as featuring on match-day signage in the Bombers’ changing rooms.

In beverage announcement news, Collingwood have extended their partnership with Carlton & United Breweries (CUB), continuing their relationship until at least the end of 2025, while the Adelaide Crows have signed on with local brewer Mismatch Brewing Co, becoming the official beer of the club.

Carlton have extended their partnership with Barkley Smokehouse, signing a two-year deal extension to keep them on as a gold partner of the club, while the Brisbane Lions have announced a 2021 partnership with McDonalds, with the main initiative being if the Lions score more than 70 points at any home game, fans with match day tickets and Queensland members will get a free big mac the following day.

Lastly, the Melbourne Demons have secured a new major partnership with customer-owned financial institution, Beyond Bank Australia, on a three-year deal.

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