Sydney Roosters Announce Adept Fire Protection Services as New Platinum Jersey Partner

The Sydney Roosters have announced Adept Fire Protection Services as the club’s official Platinum Partner commencing in the 2026 season.

This partnership signifies a new era for the Roosters’ jersey commercialisation, with Adept Fire Protection Services set to be prominently featured on the club’s home and away NRL jerseys.

The new partnership aligns the NRL club with Australia’s leading provider of fire services, an organisation recently awarded the 2025 Australian Fire Protection Company of the Year.

This commitment provides Adept Fire Protection Services with high-frequency, national media exposure through the NRL and solidifies its recognisable brand link with one of the league’s premier clubs.

The timing of the announcement is strategically important as it coincides with the unveiling of the club’s new apparel partner, adidas, which was confirmed earlier this year.

Adept Fire Protection Services becomes the inaugural major commercial partner to feature on the co-branded jersey, effectively launching the new era of the club’s merchandise and giving fans and members a strong incentive to engage early with the new kit.

The partnership’s partnership strategy is focused on member acquisition and engagement.

To celebrate the Platinum Partnership, Adept Fire Protection Services is running a program giving Roosters Fans and Members the first chance to acquire the new 2026 home jersey.

This exclusive early access model is designed to reward member loyalty and instantly associate the new sponsor with positive fan experiences.

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