Sport: Athletics
Sportz Interactive elevates digital fan experience for European Athletics
Sportz Interactive, a renowned leader in sports digital solutions, is forging a transformative...
March 24, 2025
Trump’s Executive Order on Transgender Athletes: Business Implications
President Donald Trump’s executive order, “Keeping Men Out of Women’s Sports,” bans transgender...
February 7, 2025
Australian Athletics Rebrands to Strengthen Market Presence
In a strategic move to bolster its market position and commercial appeal, Athletics...
January 30, 2025
Athletics Australia and PUMA Secure Partnership Through 2032
Longest Partnership in Australian Athletics History Athletics Australia has extended its partnership with...
January 7, 2025
ASICS Extends Naming Rights for Gold Coast Marathon Until 2032
ASICS has extended its long-standing partnership with Events Management Queensland (EMQ), securing naming...
October 25, 2024
Foxtel’s 2025 Content Slate Promises Innovation Amid Industry Shifts
Foxtel Group has unveiled its 2025 content slate, positioning itself to navigate the...
October 23, 2024
Glasgow 2026 Commonwealth Games Prioritises Financial Sustainability with Reduced Program
The 2026 Commonwealth Games in Glasgow will move forward with a reduced sports...
October 22, 2024
Elliott Hill Leads Nike’s Innovation and Sustainability Strategy
Elliott Hill, President of Consumer and Marketplace at Nike, has returned to lead...
October 22, 2024
AIS Expands Mental Fitness Program with Black Dog Institute Partnership
The Australian Institute of Sport (AIS) has expanded its Mental Fitness Program in...
October 21, 2024
Ellie Laing-Southwood Appointed as AOC Chief of Communication and Media
The Australian Olympic Committee (AOC) has announced Ellie Laing-Southwood GAICD as its new...
October 21, 2024
World Athletics Extends Partnership with Nielsen to Strengthen Fan Engagement
World Athletics has renewed its partnership with Nielsen, continuing their collaboration to leverage...
August 26, 2024
Sydney Marathon and Tata Consultancy Services Announce New Naming Rights Partnership
The Sydney Marathon has entered a new naming rights partnership with Tata...
July 15, 2023
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