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even West Media and Twitter Australia have announced a new partnership ahead of the Tokyo 2020 Olympic and Paralympic Games for livestreamed Olympics content.
As part of the deal, Seven will use Twitter to broadcast five minutes of footage for a maximum of eight times a day during key moments of the upcoming Olympics.
Seven’s Armchair Experts daily live panel sports discussion show will also be broadcast on Twitter with the panel to discuss daily Olympics events and moments, with Seven aiming for the partnership to boost audiences on 7plus throughout the Games.
Seven network digital sales director, Nicole Bence, said: “Our long and innovative relationship with Twitter allows us to reach new audiences and deliver impactful moments for our sponsors.”
“This is the first time an Olympic Games has been live streamed on a partner platform in Australia and we look forward to not only providing the people on Twitter with unique access to the biggest cultural event in the world, but to help our sponsors extend their reach to Twitter’s highly engaged and young demographic and drive successful outcomes for their brands,” Bence said.
Twitter Australia global content partnerships manager, Ian Wheeler, said: “People come to Twitter to connect with what’s happening in the world and discuss the topics that matter to them most.”
“And for Australians, one of the most popular topics we’re all talking about is sports.
“While live sports looked a lot different last year, Twitter has come to serve as our local pub with half of sports fans on Twitter reporting to be serial scrollers, reading continuous commentary via the platform and engaging in conversations while watching a game on TV.
“As Aussies tune in to Tokyo 2020 next month to cheer on our athletes, we’re excited to provide that second screen experience for fans to watch and participate in the Games we have long waited for.
“We’ll see a host of new sports like surfing and skateboarding, hit our screens too, which we know will resonate with fans,” Wheeler said.
