Sports Entertainment Network (SEN) has announced a content partnership with New Zealand Thoroughbred Racing (NZTR), which will enhance horse racing in the country in a multi-year deal.
The partnership will see SEN deliver exclusive weekly content in collaboration with NZTR, which will enhance a range of areas including in-depth editorial, written analysis, behind the scenes and inner sanctum video content, and unique audio opportunities.
Additionally, content will be distributed across LOVERACING.NZ as well as Australian platforms, where NZTR is experiencing significant growth.
Commenting on the partnership, NZTR general manager of customer, Dan Smith, said: “We identified that to drive the next stage of our content agenda under the LOVERACING.NZ brand we needed to challenge the current model.”
“As we looked at options, partnering made sense and based on the relationship built with SENZ it was a natural progression.
“We are delighted that this partnership will see NZTR talent join SENZ and play significant roles in producing the dedicated content.
“This is a great outcome for them personally as they join a diverse media corporation with broader opportunities, while also retaining their connection to the industry they love,” he said.
SEN CEO, Craig Hutchison, added: “We believe strongly in the direction of New Zealand Thoroughbred racing and are pleased to support the code through a growth phase, including initiatives like The Grand Tour Racing Festival in partnership with SENZ.”
“On top of our own existing popular racing shows on SENZ like The Mail Run, The Good Oil and Breakfast With The Kiwis, the opportunity to serve the industry and build out a rich slate of content is an honour,” he said.
The announcement comes as SEN was announced alongside SCA as one the AFL’s radio broadcasters.
