SEG Reports Record End of Financial Year Results

Sports Entertainment Group Limited (SEG) has announced its financial results for the year ended 30 June 2025 (FY25), showcasing a year of growth and strategic achievements. ​

The group reported a statutory profit after tax of $22.9 million, a staggering 629% increase from FY24’s $3.1 million. ​ Underlying EBITDA reached $10.5 million, reflecting organic growth of 62%, while operating cash flow stood at $8.5 million, positioning the group in a net cash position of $1.3 million. ​

Strategic Milestones Driving Growth ​

SEG’s FY25 results highlight the success of its initiatives, which have boosted its position in the sports media and entertainment landscape. ​ Key achievements include:

• Expansion in TV Production: SEG commenced production of Channel 7’s flagship football shows, The Agenda Setters and Unfiltered, and secured TV production rights for Harness Racing Victoria for the next five years. ​
• Infrastructure Development: The commissioning of a second TV studio with live audience capacity and the launch of a new website and app with enhanced tipping and wagering functionality have bolstered SEG’s operational capabilities.
• Portfolio Optimisation: The divestment of the Perth Wildcats and discontinuation of NZ sports teams have streamlined operations, reduced debt, and contributed to shareholder returns. ​

These initiatives align with SEG’s long-term strategy to build assets, brand awareness, and audience reach, positioning the group as a key player in media consolidation opportunities. ​

Financial Highlights

Revenue growth of $2.4 million in FY25 was accompanied by margin improvements and cost efficiencies, demonstrating the scalability of SEG’s operations. ​ Each operating segment reported underlying EBITDA growth, with complementary services such as TV production, content creation, talent management, and events growing by 21%. SEG expects material growth across these segments in FY26. ​

The group’s financial strategy has also enabled a good amount of shareholder returns, with a fully franked FY25 final dividend of 1.0 cents per share declared, equating to $2.75 million. Combined with the 2.0 cents per share special dividend paid in October 2024, SEG has returned $8.3 million to shareholders over the past 12 months.​

Outlook for FY26 ​

SEG remains confident in its growth trajectory, forecasting double-digit EBITDA percentage growth for FY26.

With a robust asset base, streamlined cost structure, and strategic focus on margin-accretive revenue growth, the group is well-positioned to capitalise on emerging opportunities in the sports media and entertainment industry. ​

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