San Diego FC Announce Multi-Year Partnership with Athletic Brewing Company

San Diego Wave FC has announced a multi-year partnership with Athletic Brewing Company, the largest dedicated non-alcoholic brewer in the United States.

This collaboration marks an important milestone for the club, positioning Athletic Brewing as the official non-alcoholic beer partner.

Expressing enthusiasm about the partnership, senior director of Corporate Partnerships for San Diego Wave FC, Alyssa Haynes, said: “Athletic Brewing has quickly become a standout in the beverage space, and we’re proud to join forces.”

“As a brand rooted in innovation and community, Athletic Brewing is a perfect fit for our club and our incredible fanbase here in San Diego,” Haynes said. 

Athletic Brewing’s products will be showcased at concession stands and premium spaces throughout Snapdragon Stadium, providing fans with a refreshing beverage

Chief marketing officer at Athletic Brewing Company, Andrew Katz, added: “We’re excited to be named the Official Non-Alcoholic Beer Partner of San Diego Wave FC. As a hometown brand, we’ve witnessed firsthand the energy that pulsates through the stadium on matchday.”

“We’re proud to add our award-winning brews to that experience, offering a refreshing way for supporters to savour every thrilling moment. We can’t wait to cheer alongside this incredible community for many victories to come,” Katz mentioned.

Opportunities for fans to sample the award-winning non-alcoholic beers will be available at select games, alongside participation in various fan and community events, including the anticipated Community Golf Classic.

The partnership will also see Athletic Brewing’s logo prominently displayed on the front of the Club’s substitute pinnies, ensuring brand visibility during matches.

In addition, Athletic Brewing will collaborate with San Diego Wave FC across various digital platforms to produce engaging social media content featuring players, fostering a deeper connection between the brand and the club’s loyal fanbase.

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