Roll’d Announce Partnership with Hockey Australia as Exclusive QSR Partner

Hockey Australia has confirmed a three-year partnership with the prominent Australian fast-casual Vietnamese organisation Roll’d, which will serve as the exclusive Quick Service Restaurant (QSR) partner through to the conclusion of the 2028 season.

This agreement sees the brand secure a premier front of shirt branding position on the right chest of the match kits for the Hockeyroos and the Kookaburras, as well as the national junior pathways including the Jillaroos and the Burras. The Roll’d logo is already visible to a national audience, featuring prominently on the Hockeyroos’ shirts during the current FIH World Cup Qualifying event which is being broadcast live across Australia.

Commenting on the partnership, Hockey Australia CEO, David Pryles, noted that the partnership represents a natural fit for the sport, as Roll’d is an iconic Australian brand that understands the value of community and connection.

He emphasised that their commitment to supporting national teams and grassroots programs will help create even stronger experiences for players and fans.

Beyond the exposure at the elite level, Roll’d has pledged to support grassroots hockey initiatives across the nation by connecting with local hockey clubs and the Hookin2Hockey junior program.

The brand will also take an active role as the preferred catering provider for the Hockey Australia National Championships, ensuring that participants and officials have access to fresh and nutritious food options during major domestic competitions.

Commercial Implication of the Partnership

The commercial scope of the agreement includes category exclusivity within the quick service restaurant sector and extensive digital integration across Hockey Australia’s media assets.

Roll’d branding will appear via website banners and pre-roll television commercials during live hockey broadcasts, while fans will receive direct engagement through exclusive digital offers and vouchers.

To celebrate the launch, all hockey members and supporters are now eligible for a ten per cent discount on their Roll’d orders.

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