Region: United Kingdom
Formula 1 and Heineken Extend Global Partnership
Formula 1 has announced the extension and expansion of its global partnership with...
November 6, 2025
Sensational League Announce Entertainment-Driven Women’s Football Competition Set for 2026
The Sensational League, a new 7v7 professional women’s football competition, will launch in...
November 5, 2025
In Sports, You Just Can’t Win Without Stars (On or Off the Field)
In an opinion piece on Substack & LinkedIn, Ben Shepherd, General Manager Strategy...
October 31, 2025
Heineken® 0.0 Becomes Global Beer Partner of Premier Padel
Heineken® 0.0 has announced a global partnership with Premier Padel, becoming the official...
October 24, 2025
LA28 Expands Sport Operations Team Ahead of Olympic and Paralympic Games
The Los Angeles 2028 Olympic and Paralympic Games (LA28) has announced a series...
October 17, 2025
NRL Imposes 10-Year Ban on “R360”
The Australian Rugby League Commission (ARLC) has moved decisively to block the emerging...
October 16, 2025
McLaren Racing Announce Iron Mountain as Official Partner
Iron Mountain, a global leader in information management and digital transformation, has been...
October 15, 2025
Sony Acquires StatSports to Strengthen Global Sports Technology and Data Collection
Sony has expanded its footprint in sports technology through the acquisition of StatSports,...
October 13, 2025
Leonard Blavatnik Increases DAZN Investment to USD7 Billion
Sir Leonard Blavatnik has reinforced his long-term backing of global sports streaming platform...
October 10, 2025
M+C Saatchi Acquires Women’s Sports Group
M+C Saatchi has acquired Women’s Sports Group (WSG), a consultancy widely recognised for...
October 9, 2025
IOC and SEGA Sign Multi-Year Licensing Deal Featuring Sonic the Hedgehog
The International Olympic Committee (IOC) has announced a multi-year global licensing agreement with...
October 8, 2025
Airbnb Invests $1M in Community Projects Ahead of FIFA World Cup 26
Airbnb has announced a USD1 million (AUD1.5 million) investment into community projects across...
October 3, 2025
Esports Charts Announce Free Tournament Media Value Metric
Esports Charts, one of the leading analytics platforms in global esports, has launched...
October 1, 2025
Formula 1 Extends Memorabilia and Show Car Licensing with F1 Authentics to 2030
Formula 1 has renewed its licensing agreement with F1 Authentics, operated by UK-based...
October 1, 2025
Six Nations converts five-year AI-focused digital deal with Capgemini
Capgemini has signed a five-year agreement to become the official digital transformation partner...
October 1, 2025
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