Region: America
Fanatics leans into AI to improve merchandise sales
As the NCAA’s March Madness climaxes, Fanatics is set to launch around 2,400...
April 7, 2025
World Rugby Revolutionising matchday hospitality for Rugby World Cup
As the Women’s Rugby World Cup 2025 approaches in England, scheduled for 22...
April 7, 2025
Emelda Douglas appointed SVP of Community Affairs and Executive Director of the Astros Foundation
Emelda Douglas has been appointed as the new SVP of community affairs and...
April 7, 2025
Team Vitality and Nescafé Announce Strategic Commercial Partnership
In a notable development within the esports landscape, French organisation Team Vitality has...
April 7, 2025
Paris 2024 Paralympics Hits Record Viewership
The Paris 2024 Paralympics set a new benchmark for live coverage, with an...
April 4, 2025
DoorDash Revealed As Major League Pickleball Title Sponsor
Major League Pickleball (MLP) has announced a significant multiyear sponsorship agreement with DoorDash,...
April 4, 2025
Unilever Commits To Sport With Rugby World Cup Partnership
Unilever, a global goods manufacturer, has solidified its commitment to the sports sector...
April 3, 2025
Meta Becomes First Fan Tech Partner of UFC
UFC, the leading mixed martial arts organisation and a part of TKO Group...
April 3, 2025
Rogers Communications Reportedly Reaches 12-Year NHL Extension
Rogers Communications has reportedly secured a substantial 12-year extension valued at CAD$11 billion...
April 2, 2025
Fnatic Seeks Commercial Growth With IMG Partnership
Fnatic has taken a significant step in its commercial strategy by appointing sports...
April 1, 2025
Seattle Storm Announces Landmark Broadcasting Partnership
The Seattle Storm has solidified a significant multi-year partnership with local Sinclair affiliates...
April 1, 2025
Miami Open Attendance Hits 400k for the First Time
The 2025 Miami Open has emerged as a landmark event in the history...
April 1, 2025
New York Jets Offering Buyouts Amid Culture Shift
In a significant move, approximately 170 of the New York Jets’ 250 employees...
April 1, 2025
MAYBELLINE NEW YORK, WNBA TEAM UP TO EMPOWER COMMUNITIES
The Women’s National Basketball Association (WNBA) has entered into a significant multi-year partnership...
March 31, 2025
Liberty unveil plans for waterfront practice facility
Brooklyn Sports and Entertainment has unveiled its intentions to construct a state-of-the-art 75,000-square-foot...
March 28, 2025
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