Queensland Reds Extend Partnership with Ringers Western

The Queensland Reds have secured a suite of partnership extensions for the 2026 season, led by a two-year renewal with major partner Ringers Western.

The extension to the end of 2027 will build the relationship with the popular Australian country clothing company to six years, reinforcing the strength of the Reds’ commercial appeal to Queensland-based and country-connected organisations.

The Ringers Western deal secures the brand as the official formal wear partner for Reds players and staff, who will continue to wear the highly recognisable sand blazer, navy chinos, and brown accessories at high-profile club functions like the 2026 Season Launch Long Lunch on February 6th.

QRU CEO, David Hanham, noted the strategic alignment, stating the kit receives a lot of admiring glances and that Ringers Western’s strong connection to regional Queensland is a great fit for what the Reds and Queensland Rugby stand for.

QRU head of commercial & consumer, Pete Fairbairn, welcomed the commitment, stating the partners play a huge role in allowing them to pursue excellence on and off the field at Ballymore every day.

The deal also ensures a direct commercial benefit, with Reds members receiving a significant discount on Ringers Western products.

Alongside the major extension, the organisation confirmed the re-commitment of three key partners, providing essential operational support heading into the 2026 season and the runway to the 2027 Rugby World Cup.

• Croft, a supplier of cleaning, health, and hygiene products for Ballymore Stadium and the National Rugby Training Centre, renewed for another year. The partnership holds emotional honour as managing director, David Croft is a former Reds flanker.
• Worldwide Milton, a Brisbane-based printing company, extended their involvement by two years, taking their total association to five years. The company is valued for its rapid turnaround, as exemplified by producing thousands of team posters within 36 hours.
• QCOM, a Queensland-headquartered company providing essential two-way radios for coaches and Professional Rugby Department staff, has extended their partnership for 12 months.

The cluster of renewals provides a valuable boost of stability and confidence across the Reds’ commercial portfolio for the next two seasons.

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