PEPSI® Debuts DRIPS Beverage Partnership at Las Vegas Grand Prix 2025

PEPSI® is making its official debut at the Formula 1® Heineken Las Vegas Grand Prix 2025 through an activation centred on its customised beverage line, DRIPS by Pepsi™.

The effort is designed to integrate the brand into the high-energy, experiential atmosphere of the race weekend.

The partnership aligns with PepsiCo’s strategy of engaging consumers at major sporting and cultural events.

Commenting on the partnership, chief marketing officer, PepsiCo Away From Home, Scott Finlow, said: “We’re putting the pedal to the metal by bringing DRIPS by Pepsi to Formula 1, giving fans the ultimate pit stop with limited-edition flavors crafted to make these epic experiences unforgettable…”

“DRIPS by Pepsi is reaching new fans with bold, customizable flavors that elevate every occasion,” Finlow said.

The DRIPS by Pepsi line, which features existing beverage products with added mix-ins, is offering four exclusive, limited-edition Formula 1-themed flavour creations:

• PEPSI® Zero Sugar Photo Finish: combines Pepsi® Zero Sugar with peach and lime over lychee jelly, topped with cold foam.

• STARRY® Full Stop: blends STARRY® with watermelon and lime, featuring an unusual gochujang kick.

• DEW® Cool Caution: pairs Mountain Dew® Zero Sugar with tropical lime and creamy coconut, topped with passionfruit pieces.

• DEW® Go Mode: features Mountain Dew® with an energy boost over green apple popping boba and is garnished with a gummy ring.

The beverages will be available to fans at two distinct locations throughout the event, running from 20-22 November. The DRIPS by Pepsi™ Airstream will be open to the public at the Caesars Palace Spanish Steps, serving nine handcrafted beverages, including the four exclusive F1 options.

Beverages will be sold in two sizes: 16-ounce for USD9.99 (AUD15.38) and 24-ounce for USD13.99 (21.53).

For ticket holders, the DRIPS by Pepsi™ Bar will operate inside the Formula 1 T-Mobile Fan Zone at the Sphere, offering three of the exclusive F1-themed flavour mixes.

Adding to the visual spectacle, DRIPS by Pepsi™ visuals are set to light up the Sphere from 19 through 23 November. Meanwhile, the experiential offering extends beyond the track, as DRIPS by Pepsi is available at nearly 300 Regal Theatres nationwide.

In addition to the custom drinks, the brand is leveraging its history with the Pepsi® Challenge. A 40-foot truck will be stationed in the West Harmon Zone from Thursday to Saturday, 20-22 November, operating daily from 2:30 p.m. to 10:30 p.m., inviting ticketed fans to sample and compare Pepsi Zero Sugar against a rival cola.

The Grand Prix activation falls under the umbrella of PepsiCo’s larger global strategy, which saw the company generate nearly $92 billion in net revenue in 2024.

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