Paul Pogba Invests in Saudi Camel Racing Team Al Haboob

Star footballer Paul Pogba has made an investment in the Saudi Arabian sports market by becoming a shareholder and ambassador for the camel racing team, Al Haboob.

This move positions Pogba as the first professional footballer to buy into the sport, linking his personal brand to the commercialisation of a prominent Gulf tradition.

Confirming the deep appeal of the venture, Pogba, said: “I’ve always been someone who wants to try new things and do things differently… Al Haboob represents exactly that: something fresh, something meaningful, and something exciting while staying true to who I am.”

Al Haboob, which brands itself as the world’s professional camel racing team, is actively working to establish the sport’s first professional league structure.

Pogba’s investment is a major endorsement of this ambition. The team, formed in 2021 alongside the RedSea Camel Company, gained further global exposure in 2024 through the Netflix series Camel Quest.

The commercial rationale for the investment lies in the desire to link a globally recognisable figure to a rapidly modernising sport.

The unique nature of the racing, which uses robots as jockeys, offers a fresh narrative at the intersection of tradition and technology.

For Al Haboob and the Saudi sporting organisation, securing Pogba, who recently returned to action for AS Monaco following a doping ban, provides marketing leverage and instantly elevates the sport’s profile across international, non-traditional markets.

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