North Queensland Cowboys Group Acquire CBD Car Park

The North Queensland Cowboys Group has purchased the Metro Quays multistorey car park on Ogden Street in Townsville.

This acquisition is explicitly designed to enhance the convenience and quality of the fan experience for club members and supporters, while simultaneously playing a pivotal role in the revitalisation of the Townsville Central Business District (CBD).

Emphasising the strategic alignment between the commercial investment and customer satisfaction, Cowboys Leagues Club general manager, Clint Williams, said: “We’re excited this acquisition will make it easier and more enjoyable for our members, supporters, and guests to visit not only the Leagues Club and Queensland Country Bank Stadium but the CBD in general.”

The asset purchase, described as another exciting step in revitalising our CBD and enhancing the game day experience, involves comprehensive planned upgrades.

These facility improvements will address core operational areas, including security, lighting, signage, and accessibility.

The aim is to transform the site into a high-utility, multipurpose asset capable of serving three distinct customer bases: Cowboys Leagues Club visitors, stadium fans (Queensland Country Bank Stadium), and patrons attending local events.

By controlling this vital piece of transit infrastructure, the organisation minimises external logistical friction and maximises the ease of access for its high-volume event days.

This investment underscores the club’s robust commercial program and its broader commitment to regional economic development.

By directly controlling and upgrading this infrastructure, the Cowboys are better able to improve logistics for large-scale events, which maximise both fan engagement and the overall financial and social honour the club provides to the region.

The organisation is actively fulfilling its stated goal to play our part in creating a more vibrant and accessible city centre for everyone.

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