North Melbourne Football Club Secures Casa Spirits as Exclusive RTD and Spirits Partner

The North Melbourne Football Club has announced a new partnership with Casa Spirits, naming the independent, Australian-owned company as the club’s exclusive spirit and ready-to-drink (RTD) partner.

The partnership is founded on shared values of authenticity and community connection, with Casa set to enhance the fan and hospitality experience across key annual events for the Kangaroos.

Under the agreement, Casa will serve as the exclusive supplier of spirits and RTDs at all AFLW home games, offering service at North Melbourne’s spiritual home, Arden Street Oval, and other venues.

The brand will also be prominent at the club’s major functions, including the iconic North Melbourne Breakfast held on AFL Grand Final Day, and the official AFL and AFLW best and fairest award events.

North Melbourne chief commercial officer, Orry Lack, welcomed the new partner, noting the alignment between the two organisations’ consumer goals.

“Casa’s mission to make quality drinks accessible and fun aligns with our commitment to providing a top-tier, fan-first experience at our events.”

“As a Melbourne-founded, proudly Australian brand, we look forward to bringing their fresh, fan-first energy to our AFLW match days and club events,” Lack said. 

The partnership is a strategic move for Casa, which operates under the ethos of “Good Booze, No B.S.” and is rapidly growing its nationwide footprint in licensed venues.

Founder, Max Dent, sees the collaboration as a natural step in reaching AFL and AFLW fans who value community spirit and quality.

“We’re scaling quickly, and aligning with a club that embodies strength, community, and genuine culture is a perfect match.”

He highlighted the commercial aspect is intrinsically tied to their community focus.

“Through our Fuelled by Club Spirit programme, we’re committed to backing the fans, volunteers and local clubs that give footy its heartbeat.”

The deal further extends a direct benefit to the fanbase, with Casa offering North Melbourne supporters a 20% discount on all its products, reinforcing the partner’s commitment to the club’s membership base.

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