Brands, Data Analytics, Media & Broadcast 1 min read

Nine Expands Stan Sport with Ads and Enhances Cross-Platform Transparency

Written by MOS Editorial Team

Published on 24 October 2024

Nine Entertainment has outlined an ambitious advertising strategy for 2025, introducing advertising on Stan Sport for the first time.

This move is designed to provide advertisers with access to premium sports content, while streamlining ad buying across Nine’s linear, digital, and streaming platforms. The company will also implement third-party ROI verification, enhancing transparency and offering brands confidence in campaign performance.

In partnership with BBC Studios, Nine will launch six new Free Ad-Supported TV (FAST) channels on 9Now, expanding its digital content and further diversifying its offerings. These new channels will cater to growing demand for ad-supported programming, strengthening Nine’s reach in the digital space.

By integrating ads on Stan Sport, simplifying ad buying, and offering measurable campaign success, Nine aims to remain at the forefront of the media industry, capitalising on the convergence of digital and traditional advertising platforms. The move underscores Nine’s focus on innovation and its commitment to delivering value for advertisers in an increasingly competitive landscape.

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