Nike Extends NBA, WNBA, G League Partnership to 2037

The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a 12-year extension of their partnership with Nike, ensuring the company remains the exclusive on-court uniform and apparel provider for the NBA, WNBA, and NBA G League until at least 2037.

This extended agreement also includes new content initiatives, a deeper commitment to grassroots basketball, and continued development of a joint membership program to benefit fans.

“Nike has always been more than a league sponsor – we’re a strategic partner with an unwavering commitment to growing the game,” said Elliott Hill, Nike president and CEO. This partnership also marks Nike’s growing investment in the WNBA, further solidifying its role in advancing women’s basketball.

In addition to apparel and merchandising, the deal includes efforts to expand basketball’s accessibility, particularly for the next generation. Programs will focus on improving access to basketball for youth of all backgrounds, with a specific emphasis on elevating the playing experience for girls through initiatives like the Jr. WNBA and Basketball Without Borders (BWB).

Nike has partnered with the NBA since 1992, replacing Adidas as the league’s apparel provider starting in the 2017/18 season. Its relationship with the WNBA goes back to the league’s inception in 1997, and the company was part of a US$75 million capital raise for the WNBA in 2022. This extension reaffirms Nike’s commitment to growing basketball globally, with an enhanced presence at major league events, including the NBA and WNBA All-Star games and drafts.

The financial terms of the extension have not been disclosed, but the previous eight-year deal was reportedly worth US$1 billion. Nike’s ongoing presence in the league is expected to continue driving fan engagement and business opportunities across all levels of the sport.