NFLPA, Sports Data Labs To Monetise Player Data

Sports Data Labs, Inc. (SD Labs) and the National Football Players’ Association (NFLPA) have announced a partnership to monetise player data.

Through SD Labs’ collection, analysis, and distribution, the partnership will aim to leverage economic opportunities for NFL athletes through the data captured from the same sensing systems used in the gaming, NFT and fantasy sport spaces.

Commenting on the partnership, SD Labs CEO and co-founder, Mark Gorski described the NFLPA as the preeminent players association, which has pioneered the protection and monetisation of athlete-based intellectual property.

“We are excited to support the NFLPA’s mission to promote and advance the economic opportunities for NFL players through the use and commercialization of their performance data,” Gorski said.

The NFLPA has also acquired an ownership stake in SD Labs, with general counsel and head of business affairs for NFL Players Inc., Sean C. Sansiveri, joining SD labs as board observer.

Commenting on SD Labs, Sansiveri, said: “Sports Data Labs is a pioneer in creating new commercial opportunities for player performance data, with industry-leading expertise in collecting and distributing data on behalf of other global sports properties.”

“We are thrilled to partner with them and unlock new values for our players,” he said.

Additionally, the NFLPA has said the data can be utilised for efforts in improving player health, safety and supporting medical research.

SD Labs also provides data acquisition and monetisation solutions for health data customers through its proprietary human data marketplace, while engaging in sensor data monetisation in sports betting.

The announcement comes following a partnership between the NFL, NFLPA and gaming company, Mythical Games, create NFT video game, NFL Rivals.